Expanding Kingdom Empowerment Requires Diversification



In order for any Christian business, ministry, or nonprofit organization to
reach customers, partners, or supporters internationally, it is pertinent
that owners and leaders of organizations adapt to a multinational
diversification strategy.  According to an article in the USA Today by
Edward Iwata, “In past years, many U.S. companies lost their way in a
business Babel, where international workforces are as likely to speak
Spanish, Hindi or Mandarin as they do English. Today, though, as more
multinationals race into the global economy, they're tailoring their
diversity policies and practices to the new cultural and business order
to a greater degree than ever before.”

In order for Christian organizations to be able to function in their
businesses from an international perspective, diversification will play
a key role.  Most individuals in the organization take pride in their roots
and traditions that they have become accustomed to in their environments.
 However, when having to perform with other nationalities we often have
to lose our pride and adapt to other cultures and norms to achieve a
successful outcome of selling our products and services, outreaching
with the Gospel, and finding new supporters.

Iwata also disclosed some important details to look at when considering
global diversification in an organization:

Iwata coined “Going native” as organizations taking time to establish
relationships with locals and partners to gain trust before embarking
on the introductions of products and services, sharing the Gospel, and
to expand growth potential.

He also indicated that “Recognizing religious differences” by hiring a
diverse group of individuals who understand various religious
backgrounds. Individuals that have converted over to Christianity can
be a viable and key asset to diversifying an organization.

Iwata stated that “Cross-border networking” or “affinity groups” would
be a good addition to maintaining inclusive social networks for employees
or business owners that may feel like an outcast to society. Providing
diversity training and allowing missionaries, and others will help
individuals to adapt to other cultures.

It is inevitable that organizations seek to “Finding global talent” as
disclosed by Iwata.  Multinationals require a diversified pool of employees
in order to reach their maximum potential in performing business,
ministry and expanding nonprofit internationally.

Although there are many ways to establish your organization with global
diversification strategies in mind the task is not totally easy.  One of the
best ways to diversify your business, products, and services to suit the
global economy and reach international customers is to use a diversity
consultant or coach.